About Aligned Technology Advisers
The New Age of VARs
At Aligned Technology Advisers (ATA), our goal is to be the first of a new breed of Value-Added-Reseller (VAR). We believe an updated cost structure, realigned incentives, reimagined partnerships, and world class talent can lead to superior outcomes for clients.
A Powerhouse On Its Own
ATA is a minority- and woman-owned business that has shed many of the unnecessary legacy costs of traditional VARs. ATA does not and will never have investors, who are often the source of pressure leading to poor customer outcomes. This laser focus on eliminating unnecessary costs and outside pressure enables ATA to embrace business models that are not viable for other VARs. We also take a people first approach with our employees and customers. Ultimately, outcomes are driven by people and when a company does the right thing for its people, the right outcomes happen too.
Bringing Partnership Value
ATA leads a unique partnership that combines the best of ATA, a nimble, diverse VAR, CDW, a global IT solutions provider, and SE Labs, a highly specialized cybersecurity product testing lab. Bringing these three organizations together creates a value buyers have never had access to before.